Our Story

Evangelene & Company began with a lifelong love of fashion, a dream of creating something of my own, and a desire to build a place where women could walk in and immediately feel welcome.

Before opening the doors to E & Co. in 2021, I spent many years in the fashion and retail industry—as a buyer, merchandiser, sales manager, and, most importantly, someone who truly loves helping women find pieces that make them feel beautiful and confident.

When the opportunity came to open my own boutique, I knew I wanted it to be about more than just clothing. I wanted to create the kind of shop I personally loved walking into: beautiful but approachable, thoughtfully curated, and filled with pieces that could easily become favorites in your closet.

And so, Evangelene & Company was born.

Over the years, E & Co. has grown into so much more than I could have imagined. We've celebrated milestones, dressed women for everyday moments and some of life's biggest occasions, watched customers become friends, and had the privilege of being a small part of this wonderful community.

As we continue to grow and evolve, one thing will always remain the same: our heart.

We believe getting dressed should be fun. We believe beautiful style doesn't have to feel complicated. And we believe every woman deserves to find pieces that make her feel a little more like herself.

Thank you for shopping small, supporting our dream, and being part of the Evangelene & Company story.

With love,
Sloane